Creative Development Procedure

Here’s our unique methodology that guarantees a successful communication.

First we research the project by meeting with you to learn precisely the objectives, audience and positioning or branding of the product or service. This usually involves learning about your corporate culture and other factors which influence your situation in the competitive marketplace. The more we know about your business, the better we can communicate it.

We summarize and prioritize your objectives, and then add a strategy page which outlines some of the do’s-and-don’ts we recommend in achieving those objectives. This insures we’re all on the same page when the creative process begins.

Next is our presentation of video concepts or treatments. These are like mini-movie reviews written before the movie is produced. They describe potential scenarios or approaches the video may present. We usually provide two or three treatments for your input, then with your approval we finalize the one that will be enthusiastically accepted and supported.

Having thus determined the direction the video will take, and the tone and manner of the production, everyone involved is now proceeding down the same track. Then, and only then, do we write the script.

This disciplined approach to the creative development of a film or video eliminates later surprises and costly turnarounds. It also guarantees a successful communication!